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TV media outreach is very extensive, in television especially into the space transmission times. Around the world, broadcasting everywhere he went, wherever that is advertising. However, a specific television or a specific TV program or TV ads, its transmission range is relatively narrow.

The broad scope of television media coverage, while also derived from the complexity of communication constitute the object. Regardless of sex, age, occupation, nationality, training, etc., as long as the TV will be the spread of television media object, but some of the audience can not be the advertiser customers. Thus, although the scope of the spread of television media, but their television ads targeted object is not strong, appealing inaccurate.

A live broadcast of the Olympic Games could attract billions of television viewers, and the time of their advertising messages is very high. But with the satellite broadcast, cable television channel development and the increase at the same time as the network media INTERNET development and the development of digital television broadcasting networks, and more people leave the TV screen and into the computer screen, which to some extent reduce the the audience, reducing TV and readable.

TV advertising because the image of rich audio-visual, fax and high, bright colors, to impress consumers, and easy to remember and pay attention to the highest. However, different stations, different time and attention to the same television rates and difference in the specific combination of enterprises should be selected the media features of the product and consumer analysis and selection of specific objects.

Appeal: the dissemination of information from modern advertising perspective, advertising information by means of television media, through a variety of artistic techniques and forms of expression, so that advertising has a distinctive beauty, the enjoyment of consumers in the United States receive advertising information, so Television impact on consumers than other media, people's contagious.

Real-time: television and radio is the most suitable time-sensitive advertising media, television, and other factors as equipment, timeliness than broadcasting.

Persistence: In a sense, the durability of the three traditional media are not strong - real strong.

The main advantages of television media access to people's hearing and vision, full of infectious, can cause a high degree of attention, hit wide delivery rate. The main disadvantage is high cost, interference, and information fleeting, selective, targeted poor.
TV and radio media with perishable characteristics. Advertising Information fleeting and difficult to save. Therefore need to broadcast the advertisement, huge investment
TV is the protagonist of modern advertising, media, television is the most modern of all family-oriented entertainment media. Therefore, the audience of very strong sense of intimacy, is moving both visual and auditory media. Were attracted by the visual into the picture, moved the feelings of understanding of the commodity also soon to follow to achieve high dynamic performance. TV ads can not be compared with other media demonstration effect, often the topic of creative work and certainly is induced by television advertising. Also, color images through television, visual effects and store merchandise placement the same, and sales would rapidly improve efficiency.

TV media transmission range is very wide, in TV into the space age is spread. Worldwide, television, advertising communication wherever everywhere. But a particular television or a specific TV or TV advertising, it is relatively narrow scope of communication.

TV media range of universality will be derived form the complexity of the transmitted objects. Regardless of gender, age, occupation, education, etc, as long as the national TV will become TV media objects, but some audience may not be advertisers customers. Therefore, TV media transmission range though widely, but the TV advertising object of pertinency, claim the object is not accurate.

An Olympic Games